Measuring Marketing Campaigns: Why Outcomes Are More Important than Outputs

By: Emma Rudeck 18 February 2019
I suspect if you ask most marketers, they’ll instantly agree campaigns outcomes are more important than the outputs.
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How to Be Creative at Work [Hint: You Don't Need Permission to Start]

By: Richard Strange 8 February 2019
If you don’t have a plan for yourself, someone else has a plan for you. They’ll write it down, and you’ll follow it. It’s what traditionalists call a job – it has a map and, if you’re not ...
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Organic Reach on Social Media is in Decline: Here's What to Do About It

By: Emma Rudeck 8 February 2019
In a digital world where the rulebook can be rewritten with an algorithm change, are you risking your brand’s visibility by relying on channels that you don’t own?
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Do I Still Need to Blog in 2019?

By: Emma Rudeck 8 February 2019
Way back in 2013, I wrote a blog post called: Why do I need to blog for my company?
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10 Google Search Tricks Every Marketer Needs to Know

By: Richard Strange 8 February 2019
Whether you believe SEO is Dead or just getting started, getting found in Google is still a priority for inbound marketers everywhere - and understanding how Google sees your – or your ...
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Why Journalism and Content Marketing Are the Perfect Pair

By: Alex Maidment 6 February 2019
Journalism and marketing aren’t the same thing. Ok, you can take a joint degree in them and content marketers are always ranting on about how the skills of each role complement each other, ...
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The Death of the Blog Author

By: Emma Rudeck 6 February 2019
The Blog Author is Dead; Long Live the Blog Reader Everyone knows blog posts are great ways to tell your audience exactly what you think, right? It’s definitely something I used to believe ...
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7 Interview Questions to Ask Candidates for Marketing Roles

By: Emma Rudeck 5 February 2019
To get the right person for your latest marketing role, you want to make every moment of your interviews count. Whether you make your hiring decision in 60 seconds or 30 minutes, you really ...
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