Implementing and executing an inbound marketing strategy for Titian
Since 2017, we’ve worked closely with Titian’s owner and head of marketing to develop, execute and optimise an inbound marketing strategy. During that time, we’ve helped to initiate and implement multiple digital marketing content campaigns, resulting in an increase of leads and opportunities month-on-month, and an increase in overall website traffic.
Titian Software was founded in 1999 and specialises in sample management. We offer software products and consultancy services that help our clients to improve the supply of samples (compounds, biologicals and reagents) to their vital research processes.
Some of the content we’ve created for Titian includes multiple videos (for showcasing services and products, case studies and marketing), blog content, new website pages, email copy and ads.