How to Be Creative at Work [Hint: You Don't Need Permission to Start]

If you don’t have a plan for yourself, someone else has a plan for you. They’ll write it down, and you’ll follow it. It’s what traditionalists call a job – it has a map and, if you’re not ...


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Organic Reach on Social Media is in Decline: Here's What to Do About It

In a digital world where the rulebook can be rewritten with an algorithm change, are you risking your brand’s visibility by relying on channels that you don’t own?


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Do I Still Need to Blog in 2019?

Way back in 2013, I wrote a blog post called: Why do I need to blog for my company?


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10 Google Search Tricks Every Marketer Needs to Know

Whether you believe SEO is Dead or just getting started, getting found in Google is still a priority for inbound marketers everywhere - and understanding how Google sees your – or your ...


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Why Journalism and Content Marketing Are the Perfect Pair

Journalism and marketing aren’t the same thing. Ok, you can take a joint degree in them and content marketers are always ranting on about how the skills of each role complement each other, ...


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The Death of the Blog Author

The Blog Author is Dead; Long Live the Blog Reader Everyone knows blog posts are great ways to tell your audience exactly what you think, right? It’s definitely something I used to believe ...


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7 Interview Questions to Ask Candidates for Marketing Roles

To get the right person for your latest marketing role, you want to make every moment of your interviews count. Whether you make your hiring decision in 60 seconds or 30 minutes, you really ...


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How to Structure a Marketing Team in 2019

Conventional wisdom when structuring a marketing team is simple. If you’re a small company, recruit a core team of marketing generalists that can cover a wide range of activity. If you’re a ...


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