What Happened When The Future Laboratory Got Serious About RevOps

Discover how The Future Laboratory simplified a tangled web of tools and platforms to build a single source of marketing, sales and revenue truth — and unlocked better campaigns, clearer forecasting, and a higher win rate.The power of full-funnel visibility

• How switching from disconnected spreadsheets to HubSpot dashboards let TFL instantly surface year-on-year insights, board-level metrics, and lead quality data.
  
  
• The value of cross-team alignment
  What happened when marketing, sales, IT and finance collaborated on RevOps — and how it transformed decision-making and reduced missed leads.
  
  
• How to cut through tool sprawl
  The steps TFL took to reduce duplication, retire Salesforce, and consolidate their website, CRM, and automation into HubSpot.
  
  
• How segmentation boosted their win rate
  The pivotal role that better MQL/SQL definitions and alerts played in lifting deal conversion rates.
  
  
• Why reporting should shape creativity
  How real-time data empowered both campaign innovation and evidence-based budgeting, by showing what really worked — and what didn’t.