B2B Content Marketing

Craft valuable content to captivate and convert audiences using our content circles framework

  • Strategic campaign development
  • Creative execution
  • Promotion and distribution
  • Campaign management
  • Performance optimisation
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Our Content Marketing Methodology

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By developing powerful content marketing campaigns, we help established B2B organisations to engage and convert new audiences, enhancing the campaign process with the advanced AI features and automation provided in the HubSpot platform.

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We develop, design and execute content marketing strategies that build brand, generate leads, develop new markets and channels and support your overall business goals.

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Our team of experienced marketers, writers, designers, developers and HubSpot experts work alongside your marketing team, from ideation through to content creation and beyond, following the DD Content Circle methodology.

Content Circles Framework for Content Marketers


Idea

Offers

Persona

Campaign

Creative

Assets

Promotion

When mapping customer journeys and thinking about content, many people make the mistake of thinking about the content asset (eBook, video etc.) rather than putting the focus on the idea. We always start with the idea.

Starting with the goal in mind, we help you develop an idea that your audience can relate to and buy into. We’ll make it relevant to your market, your audience and the people you want to see the content. 

You already know exactly who your audience is, the challenges they face, the frustrations they’re burdened with. 

We help turn your static personas and ideal customer profiles into messaging that is engaging, empathetic and empowering.

With an idea, the right audience and killer messaging, we develop a plan and creative that flows through the campaign, considering every step of the user journey.

We develop assets that are the most viable and engaging to your audience. 

We consider the user and how they would interact at each stage of their journey, and only then do we decide what the assets should be and the role they play within the content marketing campaign. 

In the last stage of our content marketing methodology, we’ll help ensure you have all the campaign assets, messaging and branding that you need to successfully promote the campaign to your audience, regardless of channel. 

Our Approach: Marketing that doesn't just stop at hello.

Our approach integrates strategy, creative execution, and performance optimisation to deliver impactful content marketing solutions.

Content strategy, planning 
and ideation:

Develop engaging campaign ideas that align with the audience challenges, and design a campaign strategy and plan to execute. 

Define customer journey
marketing offers:

Outline all key marketing offers and conversion touchpoints and document the most and least effective touchpoints.

Customer journey mapping
and design:

Define segments and target personas and draw up an experimentation test framework, within the campaign plan, and choose the most engaging marketing offers and outcomes.

Custom content creation:

Create the most appropriate and effective content for the campaign objective and audience.

Performance analytics 
and reports:

Design dashboards and reports to reflect the campaign performance, including ongoing opportunities for optimisation.

Strategy sessions 
and consultations:

Discuss campaign strategy and performance and provide actionable data for taking key campaign decisions. 

We use AI to streamline content creation processes

Ready to get started?

A content marketing retainer allows us to really get to know your brand, your team and your audience, and includes a range of services typically encompassing strategy, creation, operations, and reporting.

Let's Work Together

Starter [Retainer]

Ideal for SMEs or VC-backed startups. Limited content & light HubSpot setup.

Growth [Retainer]

For growing mid-market orgs. Includes strategy, content ops, and HubSpot workflows.

Scale [Retainer]

For complex orgs with sales teams. Includes RevOps, sales enablement, and ABM.

One-off Project

Perfect for marketing teams looking to run a one-off content campaign or project.

Let's Work Together