The 4 Crucial Lessons Content Marketers Can Learn from Data Journalists

By: Katie Nelson 10 July 2019
It’ll come as no surprise to hear that 90% of the world’s data has been created within the last two years.
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7 Reporting Techniques You Should Expect From Your SEO Company

By: Katie Nelson 8 July 2019
If you’re using a search engine optimisation (SEO) provider, when was the last time you enjoyed reading one of their reports?
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5 of the Best Web Chat Tools for 2019

By: Katie Nelson 21 June 2019
When you last contacted a company, did you dial a telephone number or simply pick up your smartphone and access their web chat facility? Research suggests that over half of consumers are ...
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How can optimising your landing pages result in long-term lead generation? The 6 top questions answered

By: Katie Nelson 19 June 2019
Landing pages can live long, fruitful lives. For instance, HubSpot claims that as much as 90% of its monthly leads are converted on old offers.
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Using interactive content platforms to drive business: 3 quick steps

By: Katie Nelson 13 June 2019
Content marketing is usually a long-game and you’re unlikely to see results immediately after you publish a blog post.
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How to Unite Your Content Strategy With SEO

By: Katie Nelson 7 June 2019
Search engine optimisation (SEO) is all about understanding user behaviour and ultimately creating content that’s best suited to your target audience.
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2019 SEO Course: Rand’s 60-minute Free SEO 101 course

By: Katie Nelson 5 June 2019
Want to learn SEO in an hour? As Marketers, we know that SEO can be a minefield of changing information and it’s difficult to know where to start. With SEO best practices and rules changing ...
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5 Easy Ways to Improve Your Lead Nurturing Emails

By: Katie Nelson 12 April 2019
You’ve created some amazing content and your website visitors are promisingly moving their way down the sales funnel. It’s obvious that they like something about your brand and find your ...
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8 Reasons Why Your B2B Website Isn't Converting Leads

By: Katie Nelson 12 April 2019
Whether it’s a traffic or conversion problem, you’ve established your website just isn’t working. It looks great, it’s designed beautifully, so what’s going wrong? This isn’t uncommon but ...
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SEO Ranking Factors in 2019: A Simple Guide

By: Katie Nelson 5 April 2019
With more than 3.5 billion searches made on Google every day, it’s important that marketers know what factors Google takes into account when ranking content. This is the only way we can ...
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5 Tips For Creating Engaging And Click-Worthy Headlines Without Being Clickbait

By: Katie Nelson 4 April 2019
When it comes to a click worthy headline, there is always a middle ground between beckoning your readers with a ‘shocking’ claim: ‘SEO is dead’ or a painfully predictable topic like: ‘Tips ...
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Working with a marketing agency vs in-house - Striking a balance

By: Katie Nelson 3 April 2019
We all love that feeling of success when it gets to Friday, your to do list is complete and you have just nailed that big project you’ve been working on for weeks. But, how often does it ...
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