Our Work

How The Future Laboratory Made Data Actionable with RevOps and Deeply Digital

Working closely with the IT, marketing and sales teams at The Future Laboratory, Deeply Digital has been able to help transform the reporting capabilities, allowing all key departments to easily review the numbers, report key data back to the board, and most importantly, make informed decisions based on the data. 
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What Happened When The Future Laboratory Got Serious About RevOps?

Working together since 2016, Deeply Digital and The Future Laboratory have a longstanding partnership with an evolving focus, from functional marketing operations and HubSpot support to building websites and interactive online experiences, and a primary goal of streamlining marketing processes and RevOps.

“It's so easy and simple to go to the dashboards that we created [on HubSpot] and check the performance. When reporting to the business and the senior leadership team, before I had stress for weeks trying to get to this data, but now, it's quicker than ever.”

Rodrigo Tobal, Director of Marketing, The Future Laboratory

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“Because we work so closely together, there are more evidence based decisions [being made]. It’s easier to identify what has given us the most success, and then concentrate on using those channels”

Martin Farrington, Global Information, Technology and Compliance Director, The Future Laboratory

 

The power of full-funnel visibility

Discover how The Future Laboratory simplified a tangled web of tools and platforms to build a single source of marketing, sales and revenue truth — and unlocked better campaigns, clearer forecasting, and a higher win rate.

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Switching from disconnected spreadsheets to HubSpot dashboards let The Future Laboratory instantly surface year-on-year insights, board-level metrics, and lead quality data.
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Cross-team alignment between marketing, sales, IT and finance transformed decision-making and reduced missed leads.
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Reporting shaped creativity with real-time data empowering both campaign innovation and evidence-based budgeting, by showing what really worked - and what didn’t.