Blog

Sell better, sell more and enjoy more success with happier customers.
31 March 2023

“What’s the point of content?” thinking beyond the white paper

Deeply Digital founder Richard Strange is known for two mantras. The first one is: “What’s the point of content?” by which he means ...
9 February 2023

My first year in digital marketing

If I could choose the format, this blog would’ve been a Tik Tok. However, I was asked to write a blog and was not allowed to use Chat GPT, ...
AI written content
6 October 2022

Using AI to create content for your business - a blog written by AI

So I asked our head of development Matt to write a blog article. Development is a huge part of what we do, so why not share more ...
21 September 2022

The crisis of trust- how to restore relationships with B2B buyers

We're facing a full-blown crisis of trust, and it's not confined to just B2B marketing. The latest Edelman trust barometer reveals that ...
Gateless content
23 August 2022

Content to convert - why you don’t need to gate content for an engaged B2B audience

Every so often, I receive a flurry of emails (and even some phone calls) trying to sell me something or arrange a demo for a product or ...
structure a marketing team
5 August 2022

How to Structure a Marketing Team in 2022

Conventional wisdom when structuring a marketing team is simple. If you’re a small company, recruit a core team of marketing generalists ...
2 August 2022

The B2B lead gen paradox- are you generating contacts or customers?

About a year ago, I got a call from one of my favourite clients. The feeling was mutual, as their head of marketing had always been very ...
26 April 2022

Too much feedback will kill you - go with version 3!

6 April 2022

Open the gate! Should we stop using gated content?

10 January 2022

How to get a foot in the digital marketing world

Let's face it, the job market is in a very weird place at the moment. LinkedIn has become a push and pull platform between employers and ...
Clarify your message
11 September 2020

Clarify your message and make your customer the hero

Here at Deeply Digital, a few of us have been reading the book ‘Building a Storybrand’ by Donald Miller. In short, the book outlines that ...
in-house marketing
28 October 2019

How to make engaging marketing videos in-house

So, you want to create a marketing video, but you have no budget left. Good news: you can still create content worth sharing and capable of ...