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Clarify your message and make your customer the hero

  Here at Deeply Digital, a few of us have been reading the book ‘Building a Storybrand’ by Donald Miller. In short, the book outlines that all successful stories follow a 7 step framework. ...


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How to Structure a Marketing Team in 2020

Conventional wisdom when structuring a marketing team is simple. If you’re a small company, recruit a core team of marketing generalists that can cover a wide range of activity. If you’re a ...


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How to make engaging marketing videos in-house

  So, you want to create a marketing video, but you have no budget left. Good news: you can still create content worth sharing and capable of drawing in an audience without any outside help.


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Workplace flexibility: The hot topic for 2019

  A 2018 report by CIPD revealed that 60% of UK workers enjoy some autonomy over their tasks, but found the level of flexibility varies considerably across occupations.


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5 ways to get the best out of HubSpot Conversations

  We live in a culture of instant answers. If we have a question, we Google it. If we want to know whether or not a particular celebrity is still alive, we ask Alexa. No one likes waiting ...


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5 positions for the best content marketing team

  If you want to create the best content possible, you’re going to need the best content team possible.  What positions does your content team require? And how many people do you need? 


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Incorporating keywords into your blogging strategy: a few simple steps

  In order for blogs to attract consistent, targeted audiences, they need solid keyword strategies. Whether you’re new to blogging or want to increase the effectiveness of your content ...


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10 awesome ideas for video marketing content

  Are you struggling to engage your audience? Video could be the answer. Research suggests that 53% of customers engage with a brand after they’ve watched a video on social media. You want ...


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Why your opinion on design matters (and how to unleash it)

  If your cooking skills are lacking, you’re still perfectly entitled to have an opinion on the work of a master chef. The same goes for design; who says you can’t judge a design just ...


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Google's take on the current climate of search in 2019

  Today’s Google search results are quite different from what they were ten years ago. What was once a list of webpages now contains featured snippets, knowledge panels, related searches ...


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The 3 types of video content: How to integrate video into your marketing strategy

  If you’re not using video marketing as part of your marketing strategy, you’re the odd one out. According to a study by Hubspot, 81% of businesses were using video at the start of 2018 as ...


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How to link build in 2019: With a little help from your friends

  Google pays a lot of attention to the incoming links to your website. The more links you can gain from authoritative websites, the higher your search rankings are likely to be.


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