Booking.com Business
Knowing where to start with content marketing isn't easy. What type of content will work with your audience? How do they prefer to do their research? How can you create a plan that delivers results? The truth is finding the answers rely on testing and experimentation. When Booking.com for Business approached us to develop their first content marketing campaign, their aims were clear. The team wanted to craft a content marketing campaign to identify the most effective forms of content for business travel managers.
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