Sharing the story through multiple content assets and channels

soliton_logo_web-trans

We’ve worked with the marketing team at Soliton since 2020, supporting them with content creation, HubSpot operations and a website redesign. 

Soliton are innovators in IT security, remote live broadcasting and special unique embedded solutions

Sharing the story through multiple content assets and channels

We’ve worked with the marketing team at Soliton since 2020, supporting them with content creation, HubSpot operations and a website redesign. 

soliton_logo_web-trans

Soliton are innovators in IT security, remote live broadcasting and special unique embedded solutions

In 2021, we worked closely with the team to create new campaign collateral to support a key product area. But instead of focusing on product features, we honed in on the business benefits. We also repurposed this message across a range of assets, including an animated video, new eBook, multiple articles and blog posts and an infographic.

The key campaign assets were shared through organic and paid social media, search advertising, email marketing and partner enablement campaigns.

It’s an approach we’ve now carried forward into other campaigns.

More recently, we’ve been working with Soliton to redesign and migrate the corporate website to HubSpot, and bring a smoother integration with HubSpot CRM. We’ve also introduced a new, unified approach to technical drawings that are used across all marketing and technical collateral.