What is content marketing about?

Content marketing is about getting your content in front of your desired audience.

There’s no point having great content if you can’t get it the attention and visibility it deserves.

Page 1 of Google used to be the holy grail for content marketers all over the world, but today there are so many other ways of getting your content found by the right people.

So what’s the best way to promote your content?

There is no right answer. 

There is no one form of promotion that is better than the others, it all depends on your buyer persona.

A buyer persona is an embodiment of your ideal customer. It will help you to figure out what form of content promotion will be the most effective way to get in front of your audience.

The best content marketing strategies don’t just rely on one outlet, they usually take advantage of a number of channels.

Ways that we can promote your content:

  • SEO
  • Email
  • Social Media
  • Paid and print advertising
  • Influencer marketing
  • Co-authoring and guest blogging
  • Forums
  • Link building
  • Newsjacking
  • Events
  • Screaming from the rooftops

Find out how you can effectively market your content with our eBook: 

How the Content Promotion Landscape is changing everything. 

Go to eBook