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Mitigating the Marketing Director's Dilemma
How to systematically set a marketing budget can be a big
problem for many marketing directors.
An even bigger problem is answ
ering the question: "If I gave you 10% more marketing budget how much in sales would you make?"
In this eBook you will discover:
What metrics you should be using in order to set your marketing budgets.
How to arm yourself with analytics so that your budget counts and makes a direct impact on revenue.
How to use, share and optimise revenue reports to your advantage.
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